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Heroic Sport: The first isotonic drink Made In France

Before getting into some brand details, let me explain you how I discovered the brand Heroic Sport. It is quite a funny story ! A few days ago, i was watching a football match between Paris Saint-Germain and Liverpool. As a PSG team fan plus, a millennial, one of my post match ritual is to check all Instagram accounts related to PSG. So I started to stalk different team players, including those on the team bench.
And here comes the turn of Lassana Diarra! To be honest, I did not know a lot, if nothing at all about him. Well, I knew at least that he plays in the French Football Team. As you can imagine, it is almost mandatory to know all French team player names in 2018, even those who were not in Russia.

Let's go back to the point! I saw on one of his post some sport drink bottles. Naturally, since I contribuate to this blog, my interest in this kind of drink has tripled. So I clicked on the page @heroicsportdrinks mentioned in the caption. Here it started to be very interesting! What I discovered is that Lassana Diarra was not just advertising the brand as a partner but that he is in fact the one and only creator of the brand.
Source: Yahoo!Sport
At that point, I knew that it would be a good topic for my next article.
Now that you know the little story behind my discovery, I will give you insight into Heroic Sport.
The brand was launched in July 2017. Apparently, the football player did not like the taste of sport drinks he used to drink in the past. That is why he decided to create its own sport drink. The aim of Heroic Sport is to increase water absorption and maintain the performance during a physical effort. 

To increase its notoriety and make people know about his new brand, Lassanna Diara made an impact by collaborating with the NBA (National Basketball Association in the United States) in May 2018.
Aside from this collaboration with the well-known Basketball association, Heroic Sport is associated with the British football team West Ham United, MHSC (Montpellier Hérault Sport Club) and the French BasketBall Team Levallois Metropolitans. 
On top of that, Heroic Sport announced its new partnership with Le Stade de France, The French official rugby team at the beginning of December 2018. It looks like they are trying to differenciate themselves from the main sport drink brands which are mostly associated with football and basketball. 

Clearly, the main strategy of the brand to increase its awareness is to collaborate with sport clubs.
It is also a way to reaffirm its Frenchy touch! As of now, 3 of its 5 partners are French. What I find very interesting here is that Heroic Sport Drink is the first isotonic drink Made In France.

Source: SportBuzzBusiness
A year and a half after its creation, the brand commercializes 4 different products. Basically, they all have the same bottle shape with the same benefits and objectives. The only difference is the taste:
- Red berries
- Orange-Pineapple
- Peach Tea
- Lime-Mint
And on top of that, Heroic's website claims that Heroic Sport drinks are free from any preservative or artificial colouring. The four drinks are created with natural aromas in partnership with the Research & Development teams of L'Usine Abeille, a well-known company in the French agri-food industry. 


It is a very good point for the brand. According to me, one of the main reason why sport drinks are not very popular in France is because of their chemical components. France may count a lot of athletes, sport drinks does not seems to be a major industry in the country.
The fact that Heroic Sport drinks are less chemical is very reassuring and promising.

All this to say that I truly believe that the brand has a big potential in the local market. They should not only target professionals but also individuals who practice sport, from beginner to advanced athletes. In the future, they should start to communicate through unknown persons.

If it is as good for the health as it pretends to be, we should all have a Heroic bottle in our fridge waiting for us after our sport session !
Lucie Lowe

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