Red Bull: The ubiquitous energy drink brand

Global brand RED BULL have great strategy in advertising activation with a positive influence in past decadess.

source:http://puzzlelondon.com/red-bull-sponsorship-marketing-content/

Did you know the global brand RED BULL? Yup,who don't konw

RED BULL does such an amazing global company which not only contributes to traditional manufacturing energy drink ,but also has rapidly became an amazing global advertising brand in past 3 decades.

expect manufacturing energy drink, Red Bull isn’t just an energy drink. They also have a hand in professional sports (soccer, hockey, extreme sports), sponsorship, music, and other media. The Red Bull brand is everywhere.

What drives RED BULL to a such successful advertiser? Do you remember a picture about spaceman who stand in front of space station, face to the earth, as well as wearing space suit with RED BULL logo?

Over the years, Red Bull have tailored their marketing and sponsorship strategy that has allowed them to differ from many other brands and provided a new avenue in sponsorship and marketing for other to follow, sponsoring not only sports-based facets but also art shows, break dancing and video game events.

RED BULL is just a only one of company who is excel them to global market,itself advertising have helped the Austrian fizzy drink company become something much larger than a drink manufacturer. Red Bull has become a sporting brand, a brand that owns the ubiquitous brand.

-lingyu hu-

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