Red Bull: The ubiquitous energy drink brand

Global brand RED BULL have great strategy in advertising activation with a positive influence in past decadess.

source:http://puzzlelondon.com/red-bull-sponsorship-marketing-content/

Did you know the global brand RED BULL? Yup,who don't konw

RED BULL does such an amazing global company which not only contributes to traditional manufacturing energy drink ,but also has rapidly became an amazing global advertising brand in past 3 decades.

expect manufacturing energy drink, Red Bull isn’t just an energy drink. They also have a hand in professional sports (soccer, hockey, extreme sports), sponsorship, music, and other media. The Red Bull brand is everywhere.

What drives RED BULL to a such successful advertiser? Do you remember a picture about spaceman who stand in front of space station, face to the earth, as well as wearing space suit with RED BULL logo?

Over the years, Red Bull have tailored their marketing and sponsorship strategy that has allowed them to differ from many other brands and provided a new avenue in sponsorship and marketing for other to follow, sponsoring not only sports-based facets but also art shows, break dancing and video game events.

RED BULL is just a only one of company who is excel them to global market,itself advertising have helped the Austrian fizzy drink company become something much larger than a drink manufacturer. Red Bull has become a sporting brand, a brand that owns the ubiquitous brand.

-lingyu hu-

Commentaires

Posts les plus consultés de ce blog

Marketing strategy of Monster Energy

https://www.monsterenergy.com Among energy drinks, Monster Energy achieved a breakthrough in France due to a particularly intelligent marketing strategy in which motor sport and motorcycle enthusiasts occupy an important place. Monster Energy has unusual marketing and positioning compared with other energy drink company such like they would not pay too much on media or advertisement platforms for the marketing but through action sports, music, e-sports and game as well as the be seen everywhere Monster girls. Monster Energy was created in 2002, and the brand arrived in 2008 in Europe and until in March 2009 started to enter the French market. According to Stéphane Munnier, head of the French market, he said that the consumer public are the fans of this energy drink, they will wear our colours on by-products. He adds that, until now, they have ranked second in the French market for energy drinks with a market share of 18%. Coca-Cola is responsible for the ...

Perceptual map revealing concentrations and opportunities in the market

It is interesting to build a perceptual map in order to position the brands and allow the consumers and marketers to understand the market composition. As defined above, we decided to create the map according to the brand position either as an Energy drink or a Performance drink and either they target sport or healthy position. This axis takes under consideration various factors: sponsorship; communication; website content; distribution points; target. Being clearer, the more the brands get close to the top of the axis, Sport oriented, means that they are deeply promoting drinks towards performance sports and athletes whereas Healthy oriented where brands tend to promote healthy way of life towards a more common target (not only athletes). Also, we added a third dimension, the brand size in term of market shares and brand recognition. This dimension allows to analyse how complex is the market sides for the close competitors and for the new entrants if some wants to p...

The handshake between BodyArmor and Coca-Cola - A new move of giant Coke to battle PepsiCo

It seems that the war between Coke and Pepsi in every single area is going to last forever! COCA-COLA AND BODY ARMOR'S HANDSHAKING (thecoca-colacompany.com) The Coca-Cola Company, in August, 14th, 2018, has announced its acquisition of a minority stake toward BodyAmor, a sport drink brand which is backed up by basketball superstar Kobe Bryant. This acquisition let Coca-Cola be the second biggest investor of BodyAmor and also gives BodyAmor access to the distribution network of Coca-Cola. This movement of Coke is considered the huge step to challenge PepsiCo in competitive sport drink market. Looking back at the sport beverage industry big picture in recent years, Pepsi is sustainably holding its market leader position with more than 70% market share, followed by Coke in the 2nd place with around 20% and BodyArmor in the 3rd place. BodyArmor is just a newborn baby, compared to 2 big old giants Coke and Pepsi. It was founded in 2011 by Mike Repole, who is...

Raise your Can

Rechercher dans ce blog