Raise your Can

Monster Beverage Corporation is an American beverage company that manufactures energy drinks including Monster Energy, Relentless and Burn. source:https://www.monsterenergy.com/hk/zh_tw/home Monster has the ambition of the energy drink market that is to become a leader in volume of energy drinks by 2020 in France. A market at 223 million euros, much smaller than that of colas (1.37 billion euros), but very well valued with the highest price per liter (3.11 euros) of the BRSA market. For the moment, this category is arch-dominated by Red Bull while Monster, 16.7% owned by Coca-Cola (the rest being Monster Beverage Corporation, the Californian company creator of the brand), rules the quarter of sales. There is therefore much to be done for Monster to overtake Red Bull, even if the market share of the first one progresses when that of the second one goes back down. Monster will soon shoot down one of his master cards to achieve his goal. The brand will expand with

Performance drinks and energy drinks; marketing still maintains the confusion between the two words. Both are attractive as they seem to boost performance and give bonuses to the consumers. Brands are misunderstanding people through their marketing plans which are relatively close. Thus, here is a quick overview to differentiate and understand, at first, the two types of sports drinks distribute in France. Performance drinks: This type of drinks is addressed to athletes/sport people. They are made to overcome tiredness and dehydration while doing exercise and replenish glycogen reserves during endurance exercises. The most known on the French market are Isostar, Gatorate, Overstim, Aptonia, Powerade. They are mainly composed by the followings: Water for rehydration Fast and slow assimilation sugar to respond to the various type of effort M ineral salts Vitamins Antioxidants However, those drinks are useful for intensive sport practice but not for e